Linea
Linea
Linea
Linea
Linea, a ConsenSys L2, needed maximum visibility and engagement for its DeGame festival. The goal was to position Linea as a leading L2, attract retail attention, and craft compelling narratives.

linea
linea
IMPACT
IMPACT
IMPACT
850K+ Participants

Peak Event Reach
Reached over 850,000 participants during the festival’s peak month.
850K+ Participants

Peak Event Reach
Reached over 850,000 participants during the festival’s peak month.
850K+ Participants

Peak Event Reach
Reached over 850,000 participants during the festival’s peak month.
850K+ Participants

Peak Event Reach
Reached over 850,000 participants during the festival’s peak month.
850K+ Participants

Peak Event Reach
Reached over 850,000 participants during the festival’s peak month.
4.9M Tasks Completed

Sustained Engagement
Recorded 4.9 million completed tasks, signaling engagement beyond initial sign-ups.
4.9M Tasks Completed

Sustained Engagement
Recorded 4.9 million completed tasks, signaling engagement beyond initial sign-ups.
4.9M Tasks Completed

Sustained Engagement
Recorded 4.9 million completed tasks, signaling engagement beyond initial sign-ups.
4.9M Tasks Completed

Sustained Engagement
Recorded 4.9 million completed tasks, signaling engagement beyond initial sign-ups.
4.9M Tasks Completed

Sustained Engagement
Recorded 4.9 million completed tasks, signaling engagement beyond initial sign-ups.
High-Intent Participation

Active User Conversion
Airdrop-driven attention converted into sustained, high-intent user activity.
High-Intent Participation

Active User Conversion
Airdrop-driven attention converted into sustained, high-intent user activity.
High-Intent Participation

Active User Conversion
Airdrop-driven attention converted into sustained, high-intent user activity.
High-Intent Participation

Active User Conversion
Airdrop-driven attention converted into sustained, high-intent user activity.
High-Intent Participation

Active User Conversion
Airdrop-driven attention converted into sustained, high-intent user activity.
linea
linea
linea
linea
what we did
what we did
what we did
what we did
Radarblock identified key distribution channels to amplify the festival’s narrative and strategically staggered activations to sustain visibility. The campaign leveraged Linea’s anticipated airdrop to drive engagement.
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©2025
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RADAR
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©2025
get in touch
RADAR
)
get in touch
@2025
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